Conversion-first copy, hero images that earn the click, A+ Premium modules and Brand Story built by strategists who actually study your category. Every SKU is rewritten starting from a top 5-10 competitor analysis — not a generic template.
The listing is the only thing the buyer actually reads before deciding. And yet, in 80% of the accounts we audit it hasn’t been rewritten since the product was first launched. Copy reads like a tech spec, the hero image is the white-background photo the factory sent, and A+ isn’t even unlocked via Brand Registry.
The consequences compound. A CVR below category average hurts your organic ranking (Amazon sends traffic to listings that convert better), raises your CPC in PPC (worse relevance score), and leaves 20-40% of the sales your product could capture sitting on the table compared with top-performing competitors.
Rewriting isn’t makeup. It’s the piece that multiplies the ROI of everything else you do on the account — PPC, launches, marketplace expansion. If the listing doesn’t convert, no campaign optimization compensates.
Copy is built around the benefits that drive the purchase, not the spec sheet. Every bullet answers a concrete buyer job-to-be-done; the title prioritizes discovery; keywords are distributed naturally without canibalizing readability.
For every SKU we map the top 5-10 competitors in its category: what they say in the title, which bullets repeat, which keywords they cover, which buyer objections they leave unanswered. Your listing positions on the benefit gaps no one is covering — it’s not just another competitor on the list.
The hero image is designed with one goal: win the click on the search grid. Composition, product scale, background color (following the 85% white-background guideline), visual annotations — everything is tested against the hero images of top competitors before going live. No generic stock aesthetic.
Relaunch is just day 1. Every month we review which search terms are gaining traction in Brand Analytics, which keywords have dropped from indexation, which objections appear in questions and reviews. Copy and A+ modules are tuned quarterly — not a static deliverable.
We work in batches of 3-5 SKUs in parallel to maintain quality and consistency. If your catalog is large, we prioritize by P&L contribution and sequence relaunches in waves.
You can hire the relaunch of a single SKU or the full catalog. SKUs under full management are included at no additional cost.
Rewrite my listingsThe full creative package needed to bring a SKU to the level of top performers in its category — including what many agencies leave out (Brand Story, Storefront, backend keywords, quarterly refresh).
If yours isn’t here, write us at info@pivotando.es — we reply within one business day.
New copy and imagery start collecting traffic from day 1, but CVR doesn’t stabilize until 200-500 new sessions come in. On SKUs with mid traffic (1,000+ sessions/day), impact shows in 7-14 days. On low-traffic SKUs we measure in monthly cohorts. We report CVR before/after with implicit A/B via hero image rotation when volume allows.
Both. If you have recent professional photography, we reuse and edit it for Amazon (composition, background, annotations, lifestyle vs. product). If it’s missing or outdated, we coordinate a session with a marketplace-specialist product photographer or produce infographic images with 3D rendering. The brief, creative direction and approvals go through your assigned senior strategist.
Yes, A+ Premium requires Brand Registry and either reaching a sales threshold or having previously published standard A+ content. If Brand Registry isn’t active, we activate it in week 1 (included in scope) — the process takes 2-10 days depending on country and brand. Without Brand Registry you can still have standard A+, which already delivers much of the CVR lift.
We work with three metrics: CVR (Brand Analytics), top-of-search impression rate and indexed keywords. Before the relaunch we mark a baseline of each metric; after relaunch we monitor for 30 days and report deltas. When traffic volume allows we run a split test by rotating hero images. We don’t use sales alone — concurrent PPC changes or seasonality would contaminate the signal.
Yes. For brands in European marketplaces (DE, IT, FR, NL, PL, BE, SE, IE, UK) we work each language natively — not machine translation. Country-specific keyword research, copy adapted to local search expressions, A+ modules with localized assets. For US we work in native English. We speak Spanish, English, German, Italian, French and Portuguese in-house.
Title, bullets, description, backend keywords (250 bytes), search terms, A+ Premium modules, Brand Story and Storefront. For each SKU we start from the analysis of the top 5-10 competitors in its category, identify the benefit gaps no competitor is covering, and build the copy around those differentiators. Structure follows benefit-first, not feature-first.
We look at your SKUs vs. top competitors, identify the highest-impact benefit gaps and tell you honestly which ones are worth rewriting and which aren’t. No extras, no upsell.
