Coordinated launches across 11 marketplaces — US, ES, DE, IT, FR, NL, PL, BE, SE, IE, UK. VAT, EPR, IPI, natively localized listings and country-specific PPC, under one umbrella. We’ve completed 40+ end-to-end launches.
Your product fits Germany, Italy or the United States. You know it — your home marketplace data points to it, foreign competitors are already billing there, and your margin allows it. But the launch has been sitting in the roadmap for 14 months without moving.
What’s blocking isn’t strategy. It’s the sum of operational frictions: German VAT that takes two months, the French EPR rules that changed in March, the IPI score that penalizes if you ship inventory without the right setup, the assets you need to redo because machine translation breaks organic ranking, the PPC that requires a different structure per country, the FBA EU vs. national decision no one dares make without real numbers.
Pivotando comes in as the operator who has already walked this path 40+ times. We have a per-country playbook, a validated VAT/EPR partner stack, native teams in 6 languages and a logistics model that starts from your real P&L. The difference is we don’t improvise per client — we start from a proven plan and adapt it to your brand.
VAT by country, EPR (LUCID in DE, FEAD in FR, AGEC, UVRA), IPI score recovery and category-specific certificates (CE, EPREL, food regulations) — all coordinated by us with your tax advisor or our validated partners (Hellotax, Avalara, AFO). You sign and pay, we manage deadlines and documents.
Each language handled by native copy with country-specific keyword research — not Google Translate. A German shopper searches for "Bürostuhl ergonomisch" using expressions that don’t appear by translating from Spanish or English. The in-house team covers ES, EN, DE, IT, FR and PT; PL, NL, SE and IE through validated native partners.
Each marketplace has different competitors, different CPCs, different calendars (BFCM in US, Black Friday in UK, Singles Day in some sectors) and different shopping behavior. Campaign structure is rebuilt from scratch per country, not duplicated from the home marketplace. Without this, launch TACOS lands 2-3 points above sustainable.
FBA EU (EFN), multi-country or Pan-EU — the decision depends on your gross margin, product size/weight and expected volume per country. We model the three scenarios with your real P&L (COGS, cross-border fees, VAT per storage country, storage fees) and deliver a calculated breakeven — not a generic recommendation.
VAT sets the bottleneck. While your tax advisor handles the fiscal registration, we work the assets, campaign structure and inventory in parallel. Day 1 of sales = first unit in FBA + account fiscally operational.
After launch you can keep the marketplace under ongoing management or take control. We hand you a complete transition dossier with no locks.
Plan your expansionThe full launch flow integrated under one senior strategist — from the first competitor mapping to the 90-day delta report after first sale.
If yours isn’t here, write us at info@pivotando.es — we reply within one business day.
Amazon US, ES, DE, IT, FR, NL, PL, BE, SE, IE and UK. We’ve completed 42 brand launches across these marketplaces between 2023 and 2026. For each country we have our own playbook with timelines, legal requirements, category-specific gotchas and validated vendor stack (VAT, EPR, local photographers). We don’t improvise on each client — we start from a validated plan and adapt it.
We coordinate the process with the client’s tax partners (existing advisor or our recommended stack: Amazon VAT Services, Hellotax, Avalara, AFO). We hand you a country-specific document checklist, manage the Seller Central registration, and validate that certificates (LUCID in Germany, FEAD in France, UVRA in Belgium) are recorded before the first shipment. Tax payment remains the client’s responsibility — we manage operations and deadlines.
Between 8 and 14 weeks depending on country. The bottleneck is usually VAT (4-8 weeks in DE, 6-12 in FR), not content. We work all streams in parallel: while tax handles fiscal registration, we produce localized assets, build campaigns and prepare inventory. Day 1 of sales arrives when the first unit is in FBA of the target country and the account is fiscally operational.
Depends on your product and category. Pan-EU reduces cross-border fees and improves delivery speed, but requires VAT in the 7 countries where Amazon stores (including CZ and PL that few brands have). For brands with gross margin ≥ 40%, Pan-EU usually pays off; for low-margin or bulky products with high cross-border, better to start with FBA EFN or multi-country. We model it with your real P&L during the audit.
France and Germany due to EPR weight (LUCID, FEAD, AGEC), category-specific paperwork and extended obligations that update every year. UK since Brexit adds customs complexity (UK EORI + IOSS). Poland and Belgium are simpler in compliance but require high-level native copy to avoid cannibalizing ranking. United States is relatively simple on compliance but brutally competitive on PPC.
Both. If you only want the launch, we hand you the operating marketplace and a complete transition dossier for your team or current agency to maintain (catalog, campaigns, deals calendar, legal contacts). If you want us to continue, the marketplace enters ongoing management at a monthly country fee (PPC, listings, cases, quarterly refresh). Most clients keep us managing during the first year because each country’s learning curve is longer than a generic onboarding.
We look at your product, margin and current account, and tell you which marketplaces fit best, what timelines to expect and which compliance stack you’ll need. No extras, no upsell.
