We rebuild Sponsored Products, Brands and Display on TACOS and contribution-margin targets — not impression share or vanity rankings. Auditable work every week, one named account owner, and a P&L you finally read.
Most Amazon accounts we audit share the same pattern: poorly segmented campaigns, dozens of ASINs sharing budget, irrelevant search terms paid for for months, and a TACOS that climbs every quarter while reports show “campaigns working”.
The problem isn’t the bidding tool. The problem is that no one owns the strategy. Agencies optimize keywords in isolation, freelancers tune bids without context, and the account drifts a little every week until margin is broken by the time anyone notices.
Pivotando comes in as an operator, not an executor. We restructure the account from the foundation, define target TACOS by SKU based on real contribution margin, and leave a system your team can read, defend and maintain.
ACOS tells you whether a campaign is ROI-positive in isolation. TACOS tells you whether the business is growing. We build every campaign structure on TACOS targets defensible within your SKU P&L — not numbers copied from a generic benchmark.
We rebuild campaign structure separating keywords by intent (generic, category, brand, competitor) and by funnel stage. Each group has its own target, its own max bid and reports separately. No more “Sponsored Products — Test” campaign with 400 mixed keywords.
30–50% of the hidden cost in many accounts comes from competitors bidding on your brand while you don’t defend the space. We activate defensive Sponsored Brands with proprietary creative, Sponsored Products on your own terms and Sponsored Display retargeting on the listing — a full belt protecting your SERP.
Every week you get an action log with what changed, why it changed and the expected impact on TACOS. Every month a per-SKU P&L with all real costs (Amazon fees, returns, ad spend, COGS) — the Ads Console dashboard never tells the whole story.
The initial audit is free. If we don’t find at least three high-impact moves you can defend internally, we tell you before you sign anything.
After the 90-day pilot we keep working in renewable 30-day cycles. No annual lock-in, no cancellation fees.
Start your PPC pilotThe full Amazon advertising cycle, from monthly strategy to daily execution. A named senior strategist runs your account — the same person from kickoff through quarterly review.
If yours isn’t here, write us at info@pivotando.es — we reply within one business day.
ACOS (Advertising Cost of Sale) measures ad spend against the sales coming directly from ad clicks. TACOS (Total ACOS) measures ad spend against total sales, including organic. ACOS optimizes the campaign in isolation; TACOS optimizes the business. For decisions that actually move net margin, the right metric is TACOS combined with per-SKU contribution margin.
First wins typically appear within 14 days: wasted spend cut, irrelevant search terms negated, and budget reallocated to the SKUs with the best margin. Stabilization of the new target TACOS usually happens between days 60 and 90, once the algorithm has recalibrated organic ranking after the changes.
Both, but the approach changes. On mature accounts (12+ months) the work is restructure, cleanup and TACOS-driven optimization. On new accounts or recent launches the priority is generating controlled sales signals, building a base of winning keywords and consolidating organic ranking before optimizing cost.
By default Sponsored Products, Sponsored Brands and Sponsored Display inside the Ads console. Amazon DSP we evaluate case by case: it only makes sense when the account exceeds a certain volume, has a defensible catalog and there’s real incremental budget. Most brands in the $500K–$10M range get better ROI by optimizing Sponsored before opening DSP.
No. We work with a flat monthly fee plus a variable share of the net profit lift generated. Charging a percentage of ad spend incentivizes the agency to inflate investment, not to optimize margin. That’s why we don’t do it: we want to be aligned with your P&L, not with your Amazon Ads bill.
Target TACOS adjusts based on real per-SKU contribution margin. In low-margin categories (5–10%), sustainable TACOS may be 3–6%, not 15–20%. The premise doesn’t change: we only invest in advertising where it defends positive margin after fees, returns and taxes. Anything that doesn’t clear that filter is paused or cannibalized to organic ranking.
We look at your numbers, identify the three highest-impact moves and tell you honestly whether we’re a fit. No extras, no upsell.
